Products need advertisements and different promotions to boost their sales or to get customer’s attraction. The customer is a king and product needs acceptance by him to have a long shelf life. For this purpose, product manufacturers try to attract customers by any mean such as to penetrate the new product in the market; they give free mini samples to introduce their product. Once it’s in the market, they get the help of advertisements or POS displays to increase its demand.
Normally in small retail stores, the point of sale display stands are placed and managed by the manufacturers to push the sales up but in big supermarkets, it is not the responsibility of the manufacturer rather they arranged the displays by themselves. But to influence the demand of the product, companies can arrange their small stall in a supermarket for a couple of days.
These displays are made up of cardboards or polypropylene sheets which can be reused or disposed of after the promotion is over. This sheet allows the designers to make cheap and colorful attractive stands for a specific product with different shapes to grab the attention of the customer. The more colorful the display will, the more appealing it will look.
Different POS displays
There are a number of ways to displays the product which can be seen by the customer when they visit stores:
Counter display: These displays follow the last minute sale strategy, and normally placed on the counters for relatively small products. These are used for fast-moving consumer product which can be food, beauty related and candies or gums. They are small in sizes and needs a little investment.
Pallet display: It is bigger than counter displays and having the product advertisement on it. These are also famous for fast moving products and cheap in cost but grab more customer’s attention. A product can be easily seen in the store with the use of these displays.
Display bins: It is in the shape of bins and product is placed inside the box. The outer of the bin is showing details about the product. These displays are normally used for promotions or discounted products.
Standing displays: A standing display can be placed anywhere in or out of the store which is used to promote new products
Wobblers: These displays are cheap and effective which can be used as a discount message or for a product advertisement to attract shoppers. These pop-up cards can be attached to the counters or with shelves where the product is placed.
These are the basic displays, now many attractive and creative displays are roaming around the stores like an oreo train, candy stalls etc for kid’s attraction and many more. They are eco-friendly and cost-effective at the same time, and even the best way to enhance the sale of a product. For more information, please log on to http://www.corex.net.au/.